Woomp Redefining How People Connect
Woomp blends social and professional networking with real-life activities, making it easy to discover people nearby and connect through shared interests.
Business Problem
The social networking space is dominated by platforms like Facebook and LinkedIn, but they don’t fully address the challenges of employment, skills development, and meaningful community building. Finding jobs, filtering the right candidates, and connecting with like-minded professionals remains complex and inefficient. Woomp was created to bridge this gap to reduce unemployment, empower companies with modern hiring tools, and enable individuals to grow through collaboration both online and offline.
Our Approach
Our team at Aimit partnered to design, document, and build Woomp from the ground up.
The approach included:
- Conducting in-depth market and competitor research, identifying gaps in recruitment and social collaboration
- Designing a comprehensive technical architecture with 14 microservices for scalability
- Developing UX/UI flows tailored for job seekers, employers, and community users
- Building AI-powered tools for CV filtering, automated job matching, and Q&A recommendation
- Integrating hybrid features: part social (Facebook/LinkedIn) and part productivity (to-do lists, expert templates)
- Ensuring DevOps-driven scalability, secure infrastructure, and continuous delivery
Challenges
- Balancing familiarity and innovation: Taking inspiration from LinkedIn/Facebook while keeping 70% of features unique.
- AI complexity: Training models to filter CVs accurately, suggest interview matches, and provide Q&A answers.
- Community engagement: Designing mechanisms for both professional and casual interactions that foster trust.
- Scalability: Architecting for potentially millions of users with high availability and seamless performance.
Impact
- Created a multi-functional social network with AI at its core.
- Delivered a platform that reduces hiring friction for companies while empowering individuals to showcase skills.
- Established unique community-driven features such as global to-do lists, expert templates, and group-based collaboration.
- Validated the vision of a social network focused on employment and growth, not just casual connections.
Reflection
Woomp demonstrates how AI, social networking, and productivity tools can merge to tackle one of society’s biggest challenges: unemployment.The project reflects Aimit’s strength in taking an idea from concept to a fully functional, scalable platform. Through close collaboration, iterative design, and advanced development practices, we created a foundation for a social network that is both innovative and impactful.
Technical Parameters
- Architecture: 14 Microservices
- Backend: Node.js, Express, TypeScript
- Database: PostgreSQL, MongoDB
- Search & AI: Elasticsearch, AI-driven CV filtering, Q&A recommendation system
- Frontend: React.js (Admin), Next.js (Web Buyer Panel)
- Mobile App: React Native
- Infrastructure: Cloud deployment with CI/CD pipelines and monitoring
Project Highlights
- Duration: 16 months
- Team Members: 11
- Project Type: Social Network
- Project Link: Confidential
- Service Type: Business Idea Development, Technical Documentation, UX/UI Design, Custom Web Development, Mobile App Development, DevOps
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